During the Covid-19 pandemic, webinars have become one of the best tools for generating leads, accelerating the pipeline, and the transfer of knowledge to customers. The trend is likely to continue as marketers come to rely on webinars to engage with their key audiences. Today, simply giving a webinar isn’t enough. To stand out, you […]

6 Tactics to Attract and Retain Exhibitors

Eliminate pain points: cost, confusion, accommodation and logistics 2. Rewards programmes: local discounts, perks, discounted sponsorships 3. Hospitality during set-up and break-down. 4. Minimize pages and fine print in exhibitor manuals 5. Consult all year long: be available, everywhere. 6. Make your event a lead machine, be a matchmaker.

WHO, what, how?

There’s been a lot of narrative in the events trade press about how trade events and “mass gatherings” might start operating post lockdown. As the industry spends time debating the differentiation of events and lobbying authorities around the world to consider opening up the industry, much has been put on the emphasis on “what will […]

How to stay sane during isolation

Stuck inside to stay safe from COVID-19? We’ve got you. Spoiler alert: alcohol and food are among them. As the coronavirus pandemic are forcing people into social distancing or isolation, people are being forced into intense confinement, sometimes inclose quarters for long periods of time. Being alone most of the day elicits strange behaviour, especially […]

The Rise and Rise of Influencer Marketing : How to find yours.

There are thethree things every marketer wants from their marketing strategy. Simplicity, affordability and effectiveness. Sadly, some marketers are stranded on islands. They put messages in bottles and throw them into the sea, hoping something will come back. They work alone. Others are connected. They’ve learned that collaboration leads to better content, better reach, more […]