More from: Research

5 Engaging Questions to Ask Your Tradeshow Visitors

Questions are the key to opening the door to your exhibiting success. By asking the right questions in the right way, you can engage the attention of prospective customers, gain their trust, and get the information you need to ultimately make the sale. An engaging question gives the attendee a chance to open up and […]


How Trade Show Figures Have Become Poison

 Organisers have more data — and the tools to analyse and share them — than ever before. So why is the truth so hard to pin down?  When you look at trade show numbers, purportedly the result of good data collection and demographic analysis, do you believe them?  The bigger the event the more the […]


Who’s Counting

As the subject of auditing rumbles on in the media industry, the question of event auditing continues to be a subject many organisers choose to ignore. Let’s face facts: If show organisers didn’t have a reputation for exaggerating their attendance figures, the question of whether trade shows should be audited would be moot. But whether […]


5 Engaging Questions to Ask Your Visitors

Questions are the key to opening the door to exhibiting success. By asking the right questions in the right way, you can engage the attention of prospective customers, gain their trust, and get the information you need to ultimately make the sale. An engaging question gives the attendee a chance to open up and talk about […]