More from: Research

Who’s Counting

As the subject of auditing rumbles on in the media industry, the question of event auditing continues to be a subject many organisers choose to ignore. Let’s face facts: If show organisers didn’t have a reputation for exaggerating their attendance figures, the question of whether trade shows should be audited would be moot. But whether […]

5 Engaging Questions to Ask Your Visitors

Questions are the key to opening the door to exhibiting success. By asking the right questions in the right way, you can engage the attention of prospective customers, gain their trust, and get the information you need to ultimately make the sale. An engaging question gives the attendee a chance to open up and talk about […]