More from: Marketing


During the Covid-19 pandemic, webinars have become one of the best tools for generating leads, accelerating the pipeline, and the transfer of knowledge to customers. The trend is likely to continue as marketers come to rely on webinars to engage with their key audiences. Today, simply giving a webinar isn’t enough. To stand out, you […]

15 Attendance Boosters

 Take a holistic approach to attendance promotion — the direct mail piece is only 10% of the total effort needed. A successful show brings the right number of qualified attendees to the show floor. Work on all three elements and you will have a very profitable event. If you manage the expectations of your exhibitors, you […]

Disruptors in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart […]

How Guerrillas Economize

When guerrilla marketers think of economizing, they don’t necessarily think of trying to save money. What they do think of is getting the absolute most from any money they’ve invested in marketing. They realize there are two kinds of marketing — expensive and inexpensive — and they know that expensive marketing is the kind that […]

7 Deadly Sins of News Releases

A news release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn’t one of them, avoid these 7 Deadly Sins: Providing insufficient or wrong […]