More from: Operations

WHO, what, how?

There’s been a lot of narrative in the events trade press about how trade events and “mass gatherings” might start operating post lockdown. As the industry spends time debating the differentiation of events and lobbying authorities around the world to consider opening up the industry, much has been put on the emphasis on “what will […]

Floorplan design

Layouts that do more then just maximize space Floorplan design impacts many important aspects of exhibition management, and layouts should be as unique as the show itself. Good design can mean the difference between a dream show and a genuine nightmare. Logistics, space sales and even exhibitor relations are all enhanced by a carefully planned […]

How Customer Service Works

No doubt you’ve been on the receiving end of lousy customer service a time or two. You’ve come to a company with questions only to be told by some sterile voice to press this or click that until you arrive full circle to your starting place with no help at all. Or, worse, you’ve reached […]

How Do You Identify Your Very Best People?

The single most important thing you can do to ensure your tradeshow success is to pick your very best people to staff the exhibit. Exhibits that are staffed by friendly, engaging, well-informed staffers can easily generate two to three times the amount of leads than booths staffed by lackluster staffers who lurk in the back […]

Don’t leave home without it. What to pack

I have a couple of confessions to make. First off, I’m a pack rat. I am obsessive about packing everything I could possibly need at a show site. I don’t have the time or inclination during setup to run out and buy cleaning supplies or double-sided tape. My motto is, it’s better to have it and […]