More from: Exhibiting


Don’t Judge a Visitor by Their Appearance

 Can you determine if someone’s likely to be a good customer before they ever set foot in your stand? Does the cut of one’s suit, choice of hairstyle, or jewelry preferences indicate alikelihood to do business with your organization? Does a nervous twitch or a clammy handshake say anything about a person’s honesty?  Despite the […]


Winning or Whining — It’s Your Choice!

There are two types of Trade Show veterans — winners and whiners. Both are adamant in their positions. Winners see shows as a bastion of opportunity while the whiners see them as dull, boring and a waste of resources. Does one group know something the other doesn’t? Does one have an edge over the other? […]


When is a trade show over?

When the last attendee has left the building? When the display is crated for storage? No. The answer is that it’s never really truly over. However, a critical part of winding down is your wrap-up meeting, or debriefing session where you summarize and evaluate how well you did at the event. Your post-show report should […]


Free Healthcare Industry Report

Future Healthcare 2019, which takes place 18-19 March 2019 at Olympia ,London, is a dedicated showcase for healthcare products and providers across the entire spectrum of the healthcare industry. Register today and download our “The Future of Healthcare” market intelligence report.  Click Here Organised in association with the UKIMA – UK International Healthcare Management Association, […]


When is a trade show over?

When the last attendee has left the building? When the display is crated for storage? No. The answer is that it’s never really truly over. However, a critical part of winding down is your wrap-up meeting, or debriefing session where you summarize and evaluate how well you did at the event. Your post-show report should […]


The A to Z of Exhibiting

Whether your company sells tangible products such as widgets or cheese or intangible services such as web hosting or financial planning, the process of exhibiting is much the same. Exhibitors everywhere need to market their companies to targeted audiences both on and off the show floor. It seems obvious that every exhibitor should have a […]


10 Common Exhibiting Mistakes

We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly. The following are 10 of the most common mistakes exhibitors make pre-show, at-show and post-show: Pre-show Failing to set exhibiting goals. Goals, […]