More from: Cheat Sheet


“OUR DATA IS A MESS”:HOW TO CLEAN UP YOUR MARKETING DATABASE

Inaccurate customer information often frustrates business-to-business companies. But there are steps you can take to keep your data clean and up to date. The most essential action steps are manual, using processes to enter data correctly in the first place, and to conduct outbound communications to verify its ongoing accuracy. These steps can then be […]


Cheat Sheet: The ROI of Research

Strategic research is critical to the success of your event, but it can also be expensive. Here are 5 common research objectives and 4 cost-effective techniques. It apparently pays to understand your target market. But here’s a tip: Don’t do research unless you’re prepared to act on the information. Don’t ask any questions you can’t […]


Cheat Sheet: Hiring a marketing agency

Five steps for finding, vetting and hiring the best marketing firm to meet your show’s needs Hiring an agency can be a headache for time-strapped show organizers — both large and small. So we’ve asked our experts to share these five tips for finding, vetting and hiring help. Step 1. Consult colleagues, create a short […]


Cheat Sheet: Registration Services

Registration technologies make it easy for attendees and exhibitors to sign up for an event, and they open the door to other advantages, helping organizers with marketing, tracking traffic and even security. Learn how to select registration services and maximize your investment.  How registration technologies are affecting trade shows ■ Attendee satisfaction. Online registration makes […]


Cheat Sheet: Floorplans

What you need to know about designing your floor plan, including tips and tools on stand assignments, safety considerations, floor plan design software and traffic flow Start with the right blueprint Be sure you and your contractor are working with the most current blueprints from the facility. Construction, a major civic event, or security concerns, […]


Cheat Sheet Trade Show Security

What you need to know to keep your show free from theft and unwanted intruders The security RFP •  Start with the convention centre or hotel security plan and build from there. •  Identify areas of specific concern (I&D, registration desk, after-hours coverage, secured holding area or VIPs) and when security personnel are needed. •  Specify the number […]


Cheat Sheet Exceptional exhibitor customer service

Exhibitors are the biggest source of revenue for your event, but often complain of feeling like second-class citizens. Giving exhibitors premium service will pay dividends in renewals and loyalty. Steal ideas liberally from hospitality and other good service providers. Three principles of exhibitor service. Show you care — interest and empathy go a long way. […]


Cheat Sheet Writing and designing event promotions 10 tips from experts on how to craft and execute promotional messages

  Don’t forget the obvious • The basic messages should include when, where, what and who should attend. Consider incorporating these into the logo area so they’re never omitted. • Send a mark-your-calendar postcard or e-mail message as soon as the basics are confirmed. These initial mailings should reflect graphic elements of future mailings to begin building […]


Cheat Sheet: Creating attendee-friendly shows

Tips on reviewing your event from an attendee’s point of view Find out what attendees value • Explore all methods of gathering intelligence, from personal intercepts during the show to on-site survey cards or computer/digital surveys. • Do pre- and post-show surveys, and compare expectations and evaluations. • Be sure to include as many open-ended questions as possible. […]