What will your event look like in five to 10 years? Or even next year? If you could accurately predict the number of booths and attendees, you’d be guaranteed a win. But of course, we all know there’s no way to foretell how the future business climate and myriad show development techniques will affect the […]
Trolling for International Attendees
There are plenty of prospects in the sea. Here’s how to lure them to your events worldwide. The world may be getting smaller, but it’s still tough to reach people. That quickly becomes apparent when you try to attract attendees from a variety of countries to a show from overseas. Fortunately, there are plenty of […]
Launching New Shows :: It takes more than just a great idea
Admit it; you’ve got an a idea for a new show. Seems like everyone does. Maybe you’d like to spin-off a vertical segment of your existing show. Perhaps you want to create satellite shows to serve certain regions. Or maybe you want to copy an existing event. Almost anything can spark an idea for a […]
Outside Registration Vendors – What can they do for you?
Ah, the good old days. When registration wasn’t really a process, but a line in which people stood to get a sticky badge that said, “Hi, my name is …” When shows were so small that everyone was a qualified buyer, because, quite simply, everyone knew everyone. Yes, those were the good old days; and […]
How Disruptive Marketers Economize
When disruptive marketers think of economizing, they don’t necessarily think of trying to save money. What they do think of is getting the absolute most from any money they’ve invested in marketing. They realize there are two kinds of marketing – expensive and inexpensive – and they know that expensive marketing is the kind that […]
10 questions to ask a registration services vendor
1. Do you own or rent your equipment? Whether it’s computers, servers, printers, handheld scanners or lead-retrieval devices, it’s good to know that the vendor owns, maintains and constantly upgrades its equipment. 2. Where are your servers physically located? What backups do you have in place? Reliable vendors will have contingency plans with redundant servers, […]