Panic if you hear…

If you find yourself in hospital, or at a medical event, decode the slang.  ·         3H enema – Enema that is “high, hot, and a hell of a lot.” Reputedly given to patients who give staff a hard time. ·         3P’s – Pill, Permissiveness and Promiscuity (relates to female patients with sexually transmitted disease) ·         […]


14 Cost – effective tips for promoting your event

These first appeared in 1999 – has anything really changed! E-mail Use broadcast e-mail to get prospects to do your marketing for you. Send them an e-mail with a unique idea of valuable piece of business information, anything they’d want to pass on to friends or colleagues. Include your promotional message at the end. Include […]


5 Engaging Questions to Ask Your Tradeshow Visitors

Questions are the key to opening the door to your exhibiting success. By asking the right questions in the right way, you can engage the attention of prospective customers, gain their trust, and get the information you need to ultimately make the sale. An engaging question gives the attendee a chance to open up and […]


Thinking you need a new registration solution?

Finding a new registration company and implementing a data strategy can be overwhelming, which is why we make moving to TBG seamless.  We understand that the people attending your event really matter. With a range of services available both before and during your event, we support organisers like you by looking after your attendees while […]


How Trade Show Figures Have Become Poison

 Organisers have more data — and the tools to analyse and share them — than ever before. So why is the truth so hard to pin down?  When you look at trade show numbers, purportedly the result of good data collection and demographic analysis, do you believe them?  The bigger the event the more the […]



“OUR DATA IS A MESS”:HOW TO CLEAN UP YOUR MARKETING DATABASE

Inaccurate customer information often frustrates business-to-business companies. But there are steps you can take to keep your data clean and up to date. The most essential action steps are manual, using processes to enter data correctly in the first place, and to conduct outbound communications to verify its ongoing accuracy. These steps can then be […]


The art of the email invitation.

In any given week, an exhibitor, visitor or speaker you want to attend your event may receive over 20 invitations or more. How do you stand out from the competition? As a marketer, you must create a strategy, plan the program, identify the audience, manage concerns, create incentives, and much. Who could blame you for […]


Online Registration Abandonment and How to Eliminate It

Why do online visitors abandon forms and how can you make sure they complete the registration process AND attend your events? Before we jump into strategies it’s important to understand how your visitors’ expectations and experience impact their likelihood of completing your form. While most advice on form optimisation focuses on improving form usability and […]