Is the snowflake generation cut out for event management?

Some people refer to them as Generation Y, others as the millennials but the favourite title for today’s young folk is “Snowflake Generation”, a bunch of self-righteous prima donnas. Where would the event industry be had it not been for the pioneering spirit of past event managers who donned pith helmet and safari suit and […]



Good tips – Ammar Badwy

Ammar Badwy Follow Follow Ammar Badwy  1.     Let the people know With more than 2500 exhibitors at the venue, you can imagine your clients and relations not knowing about your presence in Frankfurt. Stay ahead of the competition and make sure to inform everyone you want to visit you at the CPhI where they can find […]