“On time, way over budget” is nobody’s career motto. But many marketers – especially those new to trade show budgeting – find themselves in that position. Why the struggle? After nearly three decades in this business, we know such mishaps stem from “sticker shock” – a disconnect between budgetary expectation and cost reality. Exhibiting is […]
The Events Industry Sexual Harassment Task Force Announces First Webinar
The Events Industry Sexual Harassment Task Force announces its first webinar. The webinar will be hosted on Wednesday, Sept. 26 at 11 a.m. EST / 3 p.m. GMT. It is free, open to the public and attendance within the events industry is encouraged. The webinar is sponsored by AWE, IMEX, MPI and SITE and content […]
EXHIBITOR Magazine Issues Report on Social Media Marketing
The percentage of companies using social media as an exhibit-marketing implement has tripled, from 30 percent in 2010 to 91 percent in 2018. According to the results of EXHIBITOR magazine’s 2018 Social Media Marketing Survey, which is the fifth in a series of research efforts aimed at determining how exhibit and event marketers are utilizing […]