Shift Your Thinking for Better Trade Show Budgeting

 “On time, way over budget” is nobody’s career motto. But many marketers – especially those new to trade show budgeting – find themselves in that position. Why the struggle? After nearly three decades in this business, we know such mishaps stem from “sticker shock” – a disconnect between budgetary expectation and cost reality. Exhibiting is […]

EXHIBITOR Magazine Issues Report on Social Media Marketing

The percentage of companies using social media as an exhibit-marketing implement has tripled, from 30 percent in 2010 to 91 percent in 2018. According to the results of EXHIBITOR magazine’s 2018 Social Media Marketing Survey, which is the fifth in a series of research efforts aimed at determining how exhibit and event marketers are utilizing […]