9 tips for building loyalty — and commissions The number one goal of most sales teams is acquiring new customers. In fact, many of the teams I coach even have bigger budgets, more creative leeway and earn higher commissions when they acquire new business. To my mind, however, there’s a big problem with this line […]
Event coffee culture: a guide
We, as event professionals, live on coffee. The idea of not drinking coffee to stave of boredom or the inevitable hangover is an alien thought. Coffee is so much a part of event management culture that the idea of not drinking it is as foreign as the idea of having to explain the variants […]
15 Attendance Boosters
Take a holistic approach to attendance promotion — the direct mail piece is only 10% of the total effort needed. A successful show brings the right number of qualified attendees to the show floor. Work on all three elements and you will have a very profitable event. If you manage the expectations of your exhibitors, you […]
100 Tips in 5 minutes
Saturate your drive-in market to capture “impulse” attendees. Do frequent surveys especially on hot topics to ensure your perception of your show is in line with that of your attendees and exhibitors. Don’t be boring — make your show a real event. Get everything in writing; good will and good intentions net nothing in reality. […]
AI and the events industry
Event marketing needs a simpler jam jar – As seen in Exhibition News
Recently, I found myself reviewing the activities of PR and marketing contractors and I found myself doing the rounds of some trendy ‘medyah!’ companies. At one of these meetings, in an equally trendy coffee shop, my host ordered a ‘celery-booster-smoothie’ which arrived in a jam jar. With a handle! Whenever I see things like this […]