100 Disruptive Marketing Ideas: Grow Sales With Zero Budget

 Not everyone can afford to hire a marketing consultant, so here we offer you a spectrum of disruptive weapons to arm your marketing war chestwith.  Public Relations and Publicity  1. The oldest disruptive trick is old fashion PR so keep at it. Pick up the phone and give local journalists what they need most;great news content […]


49 point checklist for visiting a show

Before the Show: 1. What do you want to achieve by visiting the show? 2. What does your boss want you to achieve? 3. Which exhibitors do you want to visit? Time with exhibitor 4. What is the total length of time you want to spend at the show? 5. Have you recorded how much […]



How to go from WOW to WTF

Satisfied customers are nice, but delighted customers are more likely to be a returning customer. If nothing else, it is 14 times easier to sell to an existing happy client than it is to secure a new customer so it’s in your best interests to do everything in your power to keep those participating in […]


We should be talking

Do you need to deliver results? Do you need experienced event project management professionals speedily at busy periods? Do you want to make effective and sustainable changes to your project or marketing strategies? Experienced people make a difference and with over 30 years’ experience of all aspects ofevent management, we provide a flexible, efficient and […]


How NOT to Appoint A Marketing Contractor

With event organisers typically spending an average of 22% of their annual revenue on marketing; getting external contractors to provide marketing services can be financially advantageous. However, with the continuing advent of technology and new marketing tactics it can be nigh-on impossible for organisers to stay on top of the latest trends which makes picking […]


How to harness gamification for exhibition success

As seen in Exhibition World Gamification, says Neil Coombes, is a relatively new feature of exhibitions. Like anything new, gamification is still developing and new and exciting strategies are always being created. But, why is this? Introducing gamification to an exhibition has a range of effects and influences on delegates at an exhibition. One of […]


UFI releases fresh Euro Fairs Statistics report

Global association for the exhibitions industry UFI has released its latest annual Euro Fairs Statistics research. The new report is packed with data from 2,673 exhibitions and from 822 organisers. These events were held on over a total of 28m sqm of net space rented. UFI says the new research shows the exhibition industry is […]