Since the Covid-19 outbreak, and as events are cancelled around the world, some have questioned their value. The US$ 1tn+ global events industry is at the sharp end of the disruption unleashed by the virus, as conferences, trade exhibitions, festivals and sporting events have been cancelled in a scramble to contain the global outbreak. Some […]
The Rise and Rise of Influencer Marketing : How to find yours.
There are thethree things every marketer wants from their marketing strategy. Simplicity, affordability and effectiveness. Sadly, some marketers are stranded on islands. They put messages in bottles and throw them into the sea, hoping something will come back. They work alone. Others are connected. They’ve learned that collaboration leads to better content, better reach, more […]