During the Covid-19 pandemic, webinars have become one of the best tools for generating leads, accelerating the pipeline, and the transfer of knowledge to customers. The trend is likely to continue as marketers come to rely on webinars to engage with their key audiences. Today, simply giving a webinar isn’t enough. To stand out, you […]

6 Tactics to Attract and Retain Exhibitors

Eliminate pain points: cost, confusion, accommodation and logistics 2. Rewards programmes: local discounts, perks, discounted sponsorships 3. Hospitality during set-up and break-down. 4. Minimize pages and fine print in exhibitor manuals 5. Consult all year long: be available, everywhere. 6. Make your event a lead machine, be a matchmaker.

Stereotypes: Wherever I am , there’s POO.

There is one person that the buck stops with, is responsible for clearing up the cock ups we make and who, at every opportunity, side steps responsibility. It is the Principal Operating Officer. Now, I have been in the big leather chair and it is lonely at the top. Good management books will tell you […]

WHO, what, how?

There’s been a lot of narrative in the events trade press about how trade events and “mass gatherings” might start operating post lockdown. As the industry spends time debating the differentiation of events and lobbying authorities around the world to consider opening up the industry, much has been put on the emphasis on “what will […]