Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
Live video is hot: A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video.
Facebook and YouTube hold the top spots for future plans: At least 63% of marketers plan on increasing their use of these social networks.
Snapchat is on a growth trajectory: Only 5% of marketers are using Snapchat, yet 16% plan on increasing their Snapchat activities and 28% of marketers want to learn more about Snapchat.
Facebook is the most important social network for marketers by a long shot! When asked to select their most important platform, 55% of marketers chose Facebook, followed by LinkedIn at 18%. Plus, 67% of marketers plan on increasing their Facebook marketing activities.
Many marketers are unsure about their Facebook marketing: A significant 40% of marketers don’t know if Facebook traffic has declined in the last 12 months and 35% aren’t sure if their Facebook marketing is effective.
Facebook ads dominate: A surprising 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads.
Tactics and engagement are top areas marketers want to master: At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
Source: Michael Stelzner