1. Never fail to turn up for an appointment
2. Never promise anything you cannot deliver
3. Never knock the competition
4. Never argue with a prospective client
5. Never leave a lost sale thinking it is gone forever
6. Never turn up for an appointment reeking of alcohol
7. Never deviate from the purpose of selling
8. Never take rejection to heart
9. Never be afraid to admit you blew it
10. Never fail to keep your sales records up to date
