Event coffee culture: a guide

We, as event professionals, live on coffee. The idea of not drinking coffee to stave of boredom or the inevitable hangover is an alien thought.  

Coffee is so much a part of event management culture that the idea of not drinking it is as foreign as the idea of having to explain the variants of coffee making to international audiences. Coffee making rituals are often set in stone and not always easy for outsiders to understand, indeed, many are made deliberately hard to comprehend.

Some might object that the coffee fanatic is nowa worldwide phenomenon. The coffee blend must be perfect, the cups just the right size and shape, the machines should be Italian. To join them then, for those who fancy going native, are the Ten Commandments of Il Culto del Caffèfrom the masters – the Italians.

1. Thou shall only drink cappuccino, caffé latte, latte macchiato or any milky form of coffee in the morning, and never after a meal. Italians cringe at the thought of all that hot milk hitting a full stomach. If you knowingly break this rule at least apologize to the barman.

2. Thou shall not muck around with coffee. Requesting a mint frappuccino in Italy is like asking for a single malt whisky and lemonade with a swizzle stick in a Glasgow pub. There are but one or two regional exceptions to this rule that have met with the blessing of the general coffee synod. In Naples, thou mayst order uncaffè alla nocciola – a frothy espresso with hazelnut cream. In Milan thou can impress the locals by asking for un marocchino, a sort of upside-down cappuccino, served in a small glass which is first sprinkled with cocoa powder,then hit with a blob of frothed milk, then spiked with a shot of espresso.

3. Which reminds me, thou shall not use the word espresso. This a technical term in Italian, not an everyday one. As espresso is the default setting and single the default dose, a single espresso is simply known as un caffè.

4. Thou can order un caffè doppio (a double espresso) if thou likest but be aware that this is not an Italian habit. Italians do drink a lot of coffee, but they do so in small, steady doses.

5. Thou shall head confidently for the bar, call out thine order even if the barista has his back to you, and pay afterwards at the till.

6. If it’s an airport or station bar or a tourist place where the barista screams”ticket” at thee, thou shall, if thou can bear the ignominy, pay before thou consumest.

7. In Italy, thou shall not sit down unless thou hast a very good reason. Coffee is a pleasurable drug, but a drug nevertheless, and should be downed in one, standing. Would thou sit down at a pavement table to take thy daily Viagra?

8. Thou shouldst expect thy coffee to arrive at a temperature at which it can be downed immediately as per the previous commandment. If thou preferest burning thy lips and tongue or blowing the froth off thy cappuccino in a vain attempt to cool it down, thou shouldst ask for un caffè bollente.

 9. Thou shallbe allowed the following variations, and these only, from the Holy Trinity of caffè, cappuccino and caffé latte: caffè macchiato or latte macchiato – an espresso with a dash of milk or a hot milk with a dash of coffee (remember, mornings only); caffè corretto: the Italian builder’s early morning pick-me-up, an espresso “corrected” with a slug of brandy or grappa; and caffè freddo or cappuccino freddo (iced espresso or cappuccino) – but beware, this usually comes pre-sugared. Thou mayst also ask for un caffè lungo or un caffè ristretto if thou desirest more or less water in thine espresso.

10. Anything else you may have heard is heresy.

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