Before the Show: 1. What do you want to achieve by visiting the show? 2. What does your boss want you to achieve? 3. Which exhibitors do you want to visit? Time with exhibitor 4. What is the total length of time you want to spend at the show? 5. Have you recorded how much […]
Dirty Little Secrets: Five Things Tradeshow Attendees Don’t Want you to Know
Look out there on the show floor. Check out the attendees. They look ordinary enough — but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress. Not all attendees are the same, and not every buyer on the floor shares these secrets. But most do, whether they’d like to […]
How to go from WOW to WTF
Satisfied customers are nice, but delighted customers are more likely to be a returning customer. If nothing else, it is 14 times easier to sell to an existing happy client than it is to secure a new customer so it’s in your best interests to do everything in your power to keep those participating in […]
We should be talking
Do you need to deliver results? Do you need experienced event project management professionals speedily at busy periods? Do you want to make effective and sustainable changes to your project or marketing strategies? Experienced people make a difference and with over 30 years’ experience of all aspects ofevent management, we provide a flexible, efficient and […]
How NOT to Appoint A Marketing Contractor
With event organisers typically spending an average of 22% of their annual revenue on marketing; getting external contractors to provide marketing services can be financially advantageous. However, with the continuing advent of technology and new marketing tactics it can be nigh-on impossible for organisers to stay on top of the latest trends which makes picking […]
How to harness gamification for exhibition success
As seen in Exhibition World Gamification, says Neil Coombes, is a relatively new feature of exhibitions. Like anything new, gamification is still developing and new and exciting strategies are always being created. But, why is this? Introducing gamification to an exhibition has a range of effects and influences on delegates at an exhibition. One of […]
UFI releases fresh Euro Fairs Statistics report
Global association for the exhibitions industry UFI has released its latest annual Euro Fairs Statistics research. The new report is packed with data from 2,673 exhibitions and from 822 organisers. These events were held on over a total of 28m sqm of net space rented. UFI says the new research shows the exhibition industry is […]
Event Statistics
Bizzabo Blog Staff There is no doubting the power of live events. According to the Event Marketing 2019: Benchmarks and Trends report, the majority (84%) of leadership—Vice President and C-Suite—believe in-person events are a critical component of their company’s success. You’ll find this impressive stat, along with hundreds of others, located below. Top Event Statistics […]
Love the one you’re with
9 tips for building loyalty — and commissions The number one goal of most sales teams is acquiring new customers. In fact, many of the teams I coach even have bigger budgets, more creative leeway and earn higher commissions when they acquire new business. To my mind, however, there’s a big problem with this line […]
Event coffee culture: a guide
We, as event professionals, live on coffee. The idea of not drinking coffee to stave of boredom or the inevitable hangover is an alien thought. Coffee is so much a part of event management culture that the idea of not drinking it is as foreign as the idea of having to explain the variants […]